Bluey: Permanent or a Patch?

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What links Walt Disney and Bluey? Both connect to dancing, though in very different settings. More importantly, both reflect Disney’s long use of adaptive reuse. Across the parks, buildings have often taken on new purposes over time. In Tomorrowland, for example, the Monsanto Hall of Chemistry eventuallybecame Star Tours. Spaces like these may start as temporary solutions, but they can last far beyond their planned end dates when they continue to serve a useful purpose.  Spaces like these are examples of ‘Adaptive Reuse’ in the Disney Parks.

Why This Happens

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Entertainment offerings are usually cheaper than building new rides.

Cost of expanding Disneyland in 1958 – 1959:

  • Matterhorn Bobsleds — $1.5 million
  • Submarine Voyage — $2.5 million
  • Disneyland Monorail — $1.5 million
Videopolis in its prime

At Disney parks, rides require major investment, while entertainment can often be added at a lower cost. That makes flexibility valuable. The Hall of Chemistry, for example, became Adventure Through Inner Space and later Star Tours. When attractions such as the Matterhorn, Submarine Voyage, and Monorail cost millions to build, reusing existing spaces helps Disney stretch its resources. It also lets the parks react quickly when something unexpected becomes popular. Bluey shows how this can happen: although Disney does not own the property, the character found a place in the parks, became a hit, and began reshaping the surrounding space. At Disneyland, Bluey now uses the former Fantasyland Theater, a site that was once Videopolis and, before that, open land visible from the train.

Here are several examples.

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  1. Carnation Gardens

Carnation Gardens opened as a popular venue for swing dancing and big-band performances, and Walt Disney himself was known to dance there. Though originally labeled temporary, it lasted for decades. Today, the area is Fantasy Faire, and the former theater space is the Fantasy Faire Theatre.

  •  Videopolis in Disneyland California

Videopolis opened behind Fantasyland on June 22, 1985. Located near “it’s a small world,” the $3 million outdoor venue included a 5,000-square-foot dance floor and 70 video monitors. By day, it served as a performance stage; at night, it became a high-tech teen dance club.

The club was popular, but it didn’t last.

Videopolis was repurposed for events

The dance-club era ended in 1989, but the venue continued hosting daytime shows. On June 23, 1995, it was officially renamed the Fantasyland Theater.

  • Notable Fantasyland Theater productions include:
  • Tale of the Lion King (2022–2024): A vibrant, story-theater adaptation of The Lion King featuring a traveling troupe of storytellers.
  • Mickey and the Magical Map (2013–2020): A visually stunning stage show where Mickey Mouse interacted with various Disney characters through a magical, living map.
  • Princess Fantasy Faire (2006–2012): A royal, interactive meet-and-greet and stage presentation featuring Disney royalty.
  • Snow White: An Enchanting Musical (2004–2006): A Broadway-style adaptation of the classic animated film.
  • Animazment – The Musical (1998–2001): A Broadway-style revue celebrating classic Disney animated films.
  • The Spirit of Pocahontas (1995–1997): A live musical stage retelling of the 1995 animated film. 
Today home to Bluey

The land that became Videopolis was once outside Disneyland, across Winston Road. When the park opened, Disneyland sat south of the road; the land to the north was outside the park. As Disneyland expanded with “it’s a small world” and the railroad area, that land was absorbed but remained vacant for a time, visiblefrom the train as future development space. When Michael Eisner and Frank Wells wanted a quick new offering, the empty site became Videopolis, a teen dance club built on a fast timeline.

A second Videopolis opened in Discoveryland at Disneyland Paris, combining a theater, dining, and, at one time, interactive displays for sponsor Philips.

Key details

Videopolis included a 5,000-square-foot dance floor, 70 television monitors showing popular music videos, and live performers such as Debbie Gibson, Janet Jackson, and New Kids on the Block.

After Videopolis closed, the space became Fantasyland Theater. Over time, Disney added the equipment, roofing, and support facilities needed for a full theater.

Today, that theater is home to Bluey. Bluey also appears in coaster form at Alton Towers in the UK.

  • DisneyMGM Studios WDW
The Backlot greeted guests some time after Disney MGM opened

When Disney-MGM Studios opened, guests could only see the New York Street backlot from the Tram Tour. After the park became successful, Disney opened the area to pedestrians, but it offered little for guests to do. To activate it, Disneybrought in outside properties, including the Power Rangers, Ninja Turtles, Ace Ventura, and Goosebumps. New York Street became a flexible setting that could temporarily host whatever the park needed.

In that sense, New York Street became a template for temporary use: a space adaptable to different characters and experiences.

  • Alpine Gardens at Disneyland California
Alpine Gardens was home to the House of the Future

Near Disneyland’s hub was a site that began as bare ground when the park opened in 1955. Ruth Shellhorn designed the area. Monsanto’s House of the Future opened there on June 12, 1957, and closed on December 1, 1967. Afterward, the space was transformed into Alpine Gardens, named for its landscaped water feature. Later it became a Little Mermaid meet-and-greet area, and today it serves as the Tinker Bell character greeting location.

  • Bluey at Animal Kingdom Walt Disney World

Bluey at Walt Disney World is another example of reusing existing facilities. The characters could have been placed at EPCOT in Celebration Hall, which has indoor space and sits next to a theater, but instead they went to Animal Kingdom’s Conservation Station. That location originally focused on education, with some entertainment, and included a veterinary hospital, interactive exhibits, and a petting area at the end of a train ride. Over time, it became Rafiki’s Planet Watch, and today it also serves as a home for Bluey.

What’s the impact?

One drawback of temporary measures is that they often rely on licensed properties Disney does not fully own. That can limit flexibility. Pixar is a good example. Before Disney acquired Pixar, projects had to be coordinated through Emeryville, which made the process slower and less efficient. After the acquisition, collaboration became much easier because Disney had direct access to files, approvals, and answers.

What’s the future?

Will Bluey get an entire land?

Sometimes the result is a property being fitted into existing spaces rather than receiving a dedicated land. Duffy is a good example. Although Duffy originated in Orlando and later appeared in California, the character became especially successful in Asia, particularly at Tokyo Disneyland. Even so, there is still no dedicated Duffy land. Instead, Duffy appears across multiple areas and events, including strong presences in Shanghai and Hong Kong. Rather than anchoring a single themed land, Duffy has been woven into different parts of the parks.Adaptive reuse is not the same as new construction. For example, building Cars Land on a former parking lot at Disney California Adventure is park expansion, not adaptive reuse. Same with Camp Minnie Mickey where the land became Pandora.

Disney Parks are full of examples of Adaptive Reuse.

“The Sun Will Come Up D’Amaro.”

The announcement that Josh D’Amaro is the next CEO of The Walt Disney Company came as a surprise, even though he was considered a likely candidate. Reflecting on a personal anecdote, I recall driving to D23 2024 event with Jim Hill. As we entered the Anaheim Convention Center parking lot, we saw Josh jogging ahead, quick on his feet. He noticed us, smiled, waved, and continued on his way. This encounter now seems fitting, given his new leadership role.

Josh D’Amaro and Dana Walden

New Leadership Team

Josh will be working alongside Dana Walden, who will serve as president and chief creative officer. This partnership is promising, as Disney’s most successful eras have been led by strong teams—such as Walt and Roy Disney or Michael Eisner and Frank Wells. The role of CEO is immense, requiring collaboration and support. With Dana’s experience, Josh gains both a partner and an advisor. Notably, Dana Walden will become the first companywide female chief executive officer in Disney’s 103-year history.

Disney’s Strategic Focus

Disney is focusing its future on theme parks and cruise ships, which have been highly successful but require significant investment. The company plans to invest $60 billion into new rides, shows, and attractions in U.S. parks, as well as the soon-to-be-reopened Disney Studios Paris, which will become Disney Adventure World.

Adventure World concept art

Potential Developments and ESPN

Looking ahead, there is speculation that ESPN could eventually spin off as a standalone company. Recently, ESPN acquired the NFL Network and the Red Zone brand for about a billion dollars, which will be integrated into Disney’s portfolio by year-end. This deal also grants the NFL a 10% stake in ESPN and helps expand the ESPN brand, which has begun exploring the gaming space. If ESPN’s growth continues, Disney may choose to maintain an interest in ESPN without it being part of the company’s core operations.

Shanghai Disneyland

International Expansion and Second Gate Projects

Disney is also considering additional “second gate” parks, with Shanghai possibly next in line. Hong Kong faces challenges due to lapsed rights for expansion, while the Abu Dhabi project remains in early stages with limited details released. The only concept art for Abu Dhabi has been vague, notably lacking the traditional Disney touches like fireworks or balloons.

Abu Dhabi model (not Disney authenticated)

Succession and Key Candidates

With Josh’s promotion, his previous role needs to be filled. While there is no clear frontrunner, Michael Moriarty stands out as a strong candidate. Currently CFO of Disney Parks and Resorts Experience Division and former president of Hong Kong Disneyland, Moriarty brings valuable international experience—especially relevant if Disney pursues expansion in Shanghai or Abu Dhabi.

Upcoming Events

Key dates are approaching for Disney. The annual shareholders meeting is scheduled for March 18, when Josh will formally step into the CEO role, deliver a presentation, answer questions, and be introduced to shareholders. By then, the new head of Parks and Resorts Experience Division may be announced, along with any related leadership changes. Shortly after, Disney’s Adventure World in Paris will open on March 29, giving Josh the opportunity to inaugurate the new park—a parallel to Bob Iger’s early success with Disney’s California Adventure.

Industry Reactions and Josh’s Qualities

Industry insiders have responded positively to Josh’s appointment, seeing him as a leader who truly represents Disney’s core values. Unlike leaders brought in from other divisions, Josh’s experience is rooted in the heart of the company. Personal interactions with him have always been positive—he is approachable, welcoming, and seems perfectly cast for this role. His time at Disney has prepared him well, and while challenges undoubtedly lie ahead, there is optimism about the company’s future under his leadership.